Industry Guide
Practical marketing strategies for pubs, bars, and entertainment venues to increase footfall, promote events, and build loyal local communities.
Pubs and venues rely on footfall, repeat visits, and local reputation. Empty seats mean lost revenue, and inconsistent marketing leads to unpredictable weeks.
The goal is to build awareness and loyalty at the same time, turning casual visitors into regulars who bring friends.
Fill seats by combining local visibility, event-led promotion, and simple loyalty rewards. Promote an event calendar consistently and track visit frequency, attendance, and repeat customers.
If people cannot find you, they cannot visit. Once visibility is sorted, give them a reason to come back.
Optimise your Google Business Profile, build local SEO pages, and keep listings consistent. Make sure opening times, menus, and events are always up to date.
Sell experiences, not just drinks. Use an event calendar (quiz nights, live music, sports) to create a reason to visit each week. Promote 2-3 weeks ahead.
Reward consistent behaviour with simple loyalty programmes: a free drink after X visits, members-only nights, or priority booking. Keep it easy to join.
Share photos of busy nights, staff highlights, and behind-the-scenes moments. Your content should make people imagine themselves there.
How often do best customers return?
Ticket sales vs capacity.
% of customers who return.
Identify who you want to attract and the events they care about.
Plan themes and promotions well in advance to avoid last-minute panic.
Ensure Google Maps and directories are perfect.
Start a basic programme to capture data and reward regulars.
Track attendance and repeat visits to see what's working.
Start with local visibility and just one flagship event per month.
We build marketing systems for pubs and venues that drive footfall and repeat visits.
Start 2 to 3 weeks ahead and include a reminder 24 to 48 hours before the event.
Yes. A simple programme encourages repeat visits and keeps regulars engaged without heavy discounting.
Focus on visit frequency, event attendance, repeat customer rate, and revenue per event.
